A Dream Preferred

2015, Society, Activism, Business, Money  -  23 min Leave a Comment
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Produced by Tribeca Digital Studios, in association with American Express, this film is a celebration of small businesses and entrepreneurship. It tells the story of the Taharka Brothers and their Original American Ice Cream Culture. Their flavors are named after social activists and the company is named after a young man by the name of Taharka McCoy who was killed while trying to break up a fight close to his home.

These young African American men from the toughest neighborhoods in Baltimore represent a generation of people who are willing to make themselves better. As they struggle with improving their business skills and sending a positive message out to the streets, they face many difficulties. One of the biggest obstacles is figuring out how to beat the stereotypes about young black men that are so deeply imbedded in the American culture.

Their goal is to raise $30,000 to buy an ice-cream truck. So they sign up at Kickstarter and wait patiently for people to believe in their project and help fund it.

Devon Brown, the CEO, is the first male in his family to graduate from college. He left the neighborhood where he grew up determined to live a different life than what he had experienced as a child. For Devon, there are not many opportunities to get out except through business. Although Baltimore is predominantly African American, there are very few businesses owned by African Americans.

This young man sees entrepreneurship as the way to bring the community together and bring about social change. Mike Prokop, the co-founder of the company says he was made to be a business owner and he enjoys his work. The ice-cream business is more like a career than a job, according to Kofi Dorman-El, production manager.

These young men have a clear vision and are willing to do whatever it takes to make it happen.