Influencers is a great documentary that looks at how trends and creativity become contagious. What does it mean to be an influencer? Find out.We will be looking at music, fashion, and the entertainment industry to mine examples of how someone ‘trends’ in today’s world.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
We get a close up look at the 21st century New York advertising scene to update the image people have in their heads of a Mad Men NYC ad scene. These ad men are tech savvy and the agency may have even changed from being the creative driven influencers of the Don Draper era, to more of the engineers, social media architects, and coders.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.